Adsense, Keyword To Success
October 28, 2008
It is important for you to know what to expect from AdSense with respect to CTR and CPM. CTR is the click ratio of page views to click. The higher the number, the better your bottom line will be. I expect to see from 8 to 12%. Some sites will do better than others of course. If visitors are in a “buying mode”, CTR will be higher. Try to put your efforts into sites which attract “buying mode” visitors.
For example, visitors to a site about poetry probably won’t be in that mode. However, visitors to a site about “learning about wood carving” may very well be in the market to buy tools or books on the subject. Even if your site attracts buyers, the placement of your ads may be hurting your potential CTR. All sites are different; there is not one single placement strategy that works across the board. You must test! (B sure you are not haphazard in your testing and you let the tests run long enough to count…usually at least 500 page views.)
Normally, text links which are nested within the written content on the page work best. Incorporate them into your content as well as you can. For some reason, text links seem to have a higher CTR than image links for most people. Maybe people are simply burned out with respect to banner looking ads. Oh, and always select either text or images for your ads. Do NOT accept the default Google wants to give when creating an ad group. They would like for you to choose text OR images…don’t do it. Read more
10 SEO Tactics Bring Over 2000 Visitors Daily
September 19, 2008
No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms… SEO is really simple to do if you understand some basic concepts and follow some easy steps.
Search Engine Optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche - you want your site or content to be at the top of the list.
Here are 10 SEO tactics that have worked and are working for me at this moment in time. I make this clarification because you must understand search engines, especially Google, are constantly redefining how they rank pages. Here are my favorite SEO tips, tactics and strategies: Read more
Matching Keywords Effectively
September 8, 2008
There are many ways to succeed with AdWords, however, the only true way to succeed involves more than just setting up your AdWords campaign, researching your market for search terms, and writing up advertisement variations.
An often neglected technique is keyword matching. What does this term really mean? Making sure that your advertisements are displayed for the search terms that you intended for, and not for search terms that you did not intend for.
Let’s take a look at an example. In this scenario, let’s say that your website sells Ralph Lauren khaki pants. There are many variations and ways that you can advertise for your search terms or keywords.
If you are going broad, you simply choose keywords such as pants, khaki pants etc. This is not an effective way of building an advertising campaign and is a complete waste of resources. The reason is that tons of people are searching for general terms such as pants or khaki pants, and even if you do get clicks, most of the traffic is not qualified and thus you will not convert any to sales. This is the fastest way to lose all of your advertising funding within an hour. Read more
Easy Ways To Overcome Acne
September 3, 2008
Every person that suffers from acne should know that squeezing or picking open pimples will result in acne scars, but still the temptation to accept a fresh pimple is always available to you anytime you look at the mirror. You should avoid squeezing and picking your pimples because as you already know by now it only increases the number of accept on your face and leaves horrible looking skin behind. Two types of acne scars exist; the first type is usually a spot of skin that is brown, pink or purple in color indicating that a pimple has been in that area of your skin. The second type of acne is known as an choice scar and it is the small hole you sometimes see on your skin where the cut used to occupy.
An important factor in reducing acne comes after you have washed your face. The use of a good, gentle, alcohol free toner is a good way to make sure that your pores are clear of dirt and grime, and that your entire face is clean. Use these cooling toners on your face after you have washed it by putting a small amount on a cotton ball and wiping it across your face. Read more
Matching Keywords With Effectively
September 1, 2008
There are many ways to succeed with AdWords, however, the only true way to succeed involves more than just setting up your AdWords campaign, researching your market for search terms, and writing up advertisement variations.
An often neglected technique is keyword matching. What does this term really mean? Making sure that your advertisements are displayed for the search terms that you intended for, and not for search terms that you did not intend for.
Let’s take a look at an example. In this scenario, let’s say that your website sells Ralph Lauren khaki pants. There are many variations and ways that you can advertise for your search terms or keywords.
If you are going broad, you simply choose keywords such as pants, khaki pants etc. This is not an effective way of building an advertising campaign and is a complete waste of resources. The reason is that tons of people are searching for general terms such as pants or khaki pants, and even if you do get clicks, most of the traffic is not qualified and thus you will not convert any to sales. This is the fastest way to lose all of your advertising funding within an hour. Read more