September 8th, 2008 by admin
There are many ways to succeed with AdWords, however, the only true way to succeed involves more than just setting up your AdWords campaign, researching your market for search terms, and writing up advertisement variations.
An often neglected technique is keyword matching. What does this term really mean? Making sure that your advertisements are displayed for the search terms that you intended for, and not for search terms that you did not intend for.
Let’s take a look at an example. In this scenario, let’s say that your website sells Ralph Lauren khaki pants. There are many variations and ways that you can advertise for your search terms or keywords.
If you are going broad, you simply choose keywords such as pants, khaki pants etc. This is not an effective way of building an advertising campaign and is a complete waste of resources. The reason is that tons of people are searching for general terms such as pants or khaki pants, and even if you do get clicks, most of the traffic is not qualified and thus you will not convert any to sales. This is the fastest way to lose all of your advertising funding within an hour. Read the rest of this entry »
September 8th, 2008 by admin
A landing page is a web page that is used specifically to focus on a single value proposition (or offer) for:
1. generating a sale of a specific product or service, and/or
2. capturing information for future marketing efforts.
Why are landing pages important? As a resource for focusing your marketing efforts, landing pages are necessary for all marketers wanting to promote a single product or generate leads using the Internet. If you are planning on offering a product such as an ebook, audio CD, DVD or a service such as a training seminar or monthly newsletter, you will want to develop a landing page system.
A landing page is sometimes referred to as an offer page, sales page, or squeeze page. This can become confusing for people who are new to landing pages. An offer page is a generic term that is interchangeable with landing page. They both refer to a page that is focused on a single offer or value proposition regardless of whether you are selling a product or service or using the page to generate leads. A sales page is a page that if focused on selling a product or service whereas a squeeze page’s sole purpose is to capture key demographic information from the prospect with an opt-in form. Squeeze pages usually provide the prospect with something free in exchange for personal information for future marketing efforts. A free report, ebook, or white paper are the most common offers for generating leads. Read the rest of this entry »
August 25th, 2008 by admin
Meta Tags are what all search engines look at in one form or another to list your web site in a search engine directory. Located in the head of your web page code, your visitors don’t see them but without them your web site won’t get very many visitors.
In order for each of your web pages on your web site to be properly categorized by search engine spiders they must contain three very important meta tags.
- Title Tag : This is the single most important tag. It is what search engines will use as the link to your web site within their directory. The title tag needs to contain as many keywords that apply to your page as possible, be no longer than 60 characters long (includes spaces) and be readable so that it will get people to click on it. Without a good title tag your web page stands little chance of coming up high in keyword searches done on search giants like Google.
- Description Tag : This is what you hope the search engine will use for the brief description that is placed after your linked title in the search directory. It should also contain as many keywords that are important to the web page, be no longer than 150 characters (includes spaces) and be a legible sentence. It should reinforce the title making readers want to click on your listing but do not duplicate your title word for word in your description. Some search directories use your web page content in place of this description so be sure your first few sentences of content reflect the purpose of the page and the page title. Read the rest of this entry »
Just how great a blog is? It is really great, in the sense that you are allowed to show the world what you want to show. You just have your blogging account, sign in, locate your blog name, click a new post, put your title, web page link, and some parting shots from you, and publish your blog. Very easy isn’t it?
In addition, it is also good for online business entrepreneur. By the power of video blogging, you will be able to post advertisement of your products through blogs. You can also meet new people who can be your potential clients later on. The good thing is, you can do all of this for free!
In other words, blogs are not just bunch of online diaries where you post your experiences and feelings. It can also be used to talk about business trends and other related topics. Either way, here are some of the valuable tools to make your blogging experience a lot easier.
Tool No.1: Blog Building
Building a blog involves deciding how you want to host it. You have two options: If you are not inclined on the technical details involved in blogging, you have the option to sign up for a free account on a blogging site. If you are the other way around, you might as well consider building your own one. Read the rest of this entry »
There are many ways to succeed with AdWords, however, the only true way to succeed involves more than just setting up your AdWords campaign, researching your market for search terms, and writing up advertisement variations.
