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Keyword And Anchor Text

One search engine optimization step for web sites that is often overlooked is to use keywords as your anchor text when linking to other pages in your web site. Anchor text are the words are actually linked and you click on when following a link.

For instance, lets say your web site focuses on mortgages. Instead of linking to your home page with the standard “Home” as your anchor text, use “Mortgages” instead. For this tip, its nice to have a text link based footer with no graphics which is usually below the fold and designed more for search engine spiders and not human visitors.

Another obvious tip but it never hurts to point out everything. Make sure you assign unique, keyword rich and descriptive title tags for every web page on your site. The title tag content should mimic keywords that actually exist in the web page content.

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