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Using Search Engine Optimization

Using SEO to optimize your homepage should be your primary goal. Search engine optimization is highly important for the homepage. There are three types of search engine optimization that one can use: homepage, category page, and content page. Since they can interfere with one another the first decision you must make is to decide what type of page you wish to focus upon.

The steps you use for SEO on the homepage are quite different from the category or content page. It depends on your competition and the theme of your website in making your decision about the type of SEO you want to employ. You only have one index page, one chance, and this is a significant determinant in the SEO you choose. Choosing the homepage to spotlight requires a crackerjack of a keyword or phrase.

The first step is to do your SEO keyword research. This can be done using a keyword research tool such as: Google’s AdWords, Wordtracker, Keyword Discovery, etc… Here you can determine the popularity of your keyword. Then scrutinize your competition. Can you compete? For example: if your website is selling coffee then a general term like coffee is too broad. You need to be more specific such as: Jamaican coffee, or organic coffee, etc… If all the SEO keywords are fairly general you may even consider choosing to optimize your content page or category page instead.

If you decide that your SEO keywords and phrases are specific, popular, and unique enough to take on your competition then by all means optimize your homepage. First and foremost, you should use your SEO keywords or phrases to name your website. Using the title tag is just not enough weight. The name of your site showing in the logo or header should use spaces between the words for instance, write kittydomain.com as Kitty Domain. This is extremely important for most individuals will link to your website with anchor text using the Website name. Anchor text is highly important for your inbound links because it is used in rankings. It could take years to build your website’s popularity using SEO keywords alone.

Making your site’s SEO keywords abundant in the site name, tag title, and logo really is quite enough to make your index page rank but employ your usual search engine optimization on the page, as well. This includes placing your keywords in the text, headers, etc. on the homepage. Your SEO expert can advise you as to placement and density of your keyword words.

It will help to back link all the other pages on your site to the homepage. This is good SEO which builds inbound links. Use keywords, instead of home, for example: kitty domain home. This will aid PageRank to find your index page and seek out your anchor text. Your index page is important to the search engine optimization of your site so when in doubt contact a reputable SEO analyst for help.

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