Building Quality Links For SEO
November 25, 2008
Link building is an important search engine marketing activity because links help generate traffic and improve search engine rankings. To the search engines, links are viewed, to some degree, as votes of approval between websites. When Website ‘A’ links to Website ‘B’, the search engines give credit to Website ‘B’. If several other websites also link to Website ‘B’, the search engines begin to view Website ‘B’ as an authority and thus, a good website to display for a given topic.
While this is a simplified explanation, following a few basic guidelines and link building techniques will lead to improvements in your search engine rankings and traffic. To begin, let’s define what separates a ‘good’ link from a ‘bad’ link.
Good links:
- Come from reputable websites - Reputable websites include websites that have many links themselves and are thus viewed as authorities.
- .govs - Government websites are very good places to get links from, if you can. Since government websites typically have strict linking policies, the websites that do get links are often heavily rewarded.
- .edus - Links from educational institutions are also fairly difficult to get which makes them valuable as well.
- .orgs, .coms and all others -Any authoritative website that itself has many quality inbound links.
- Come from relevant websites - Website s with similar themes to your own will strengthen the theme of your website in the eyes of the search engines. Read more