How Important is Ethical SEO
December 21, 2008
User’s find content on the web either from searching via a search engine or directly going to a specific website. When this content is found from a search engine this is done by typing in “keywords” relating to the subject matter that is being searched for.
The search engines then provide a list of relevant sites relating to the “keyword” that has been searched for. The ranking of these sites is determined by their quality of content, their current numbers of visitors, and their relevance.
Search Engine Optimisation or SEO is the means by which online businesses
improve their site in order to provide that high ranking when searched by potential customers. The focus of SEO is on ensuring that high rankings are organic rather than via a “Cost per Click” method such as Google Adwords. This is usually done by optimising the site for the keywords or “onsite optimisation”, other “offsite optimisation” covers activities such as providing links from related sites either through the use of content, directory listings or bookmarking. The more quality and relevant places a site has links from the more it is crawled by the search engine spider which is now predominately Google’s spider known as the Googlebot. This spider then searches for keywords that are relevant throughout the site and to find the relevant content and relationships between the different pages on the site. Read more
Tips SEO For Your Site
December 16, 2008
There are many SEO services out there that charge an arm and a leg and promise you top search engine rankings. Some are effective, and some are less effective but the fact remains: hiring an SEO firm can be very costly and not many can afford that.
Your alternative is to learn what methods you can apply by yourself without having to sell the farm to get your site ranked #1 for your main keywords. Here are 4 free SEO tips you can apply on your own, which can be done without any other investment besides time:
1. Good Keyword Research
Use free tools like Google’s keyword tool or Wordtracker’s free version of its popular keyword discovery service. Make a list with quality keywords that receive decent traffic and have little or no competition with sites optimized for that certain keyword. Read more
Using Search Engine Optimization
December 12, 2008
Using SEO to optimize your homepage should be your primary goal. Search engine optimization is highly important for the homepage. There are three types of search engine optimization that one can use: homepage, category page, and content page. Since they can interfere with one another the first decision you must make is to decide what type of page you wish to focus upon.
The steps you use for SEO on the homepage are quite different from the category or content page. It depends on your competition and the theme of your website in making your decision about the type of SEO you want to employ. You only have one index page, one chance, and this is a significant determinant in the SEO you choose. Choosing the homepage to spotlight requires a crackerjack of a keyword or phrase. Read more
Search Engine Marketing
December 8, 2008
SEO (search engine optimization) and SEM (search engine marketing) are an online business owner’s best friend. With Google celebrating its 12th birthday and twice as many people online as there were just five years ago, there has never been a better time to make search engines work for you. That said; let’s see how you can absolutely dominate Google!
This article has three parts; Stats, Spying and Shortcuts. Each section and tip can be used alone or used together for faster results. The following information is what the SEO and SEM experts know and gives you the inside scoop on the tools they use.
Part 1; Search Engine Stats: This will give you the latest intel on search engines. This is to help you make informed decisions on how to spend your SEO time and where to spend your SEM money (search engine marketing, which includes pay per click advertising.) Read more
Secret Tips of SEO
December 8, 2008
1. Creating a duplicate title tag is one of the most common mistakes in SEO work. The title tag is the words or phrases, which appear at the top of the browser when the page is displayed and is what the search engines display for the first line of the site link in their results. Search engines give a lot of importance to the title tags. When more than one page displays the same title tag, the search engines discount those pages’ importance.
2. Although Meta tags have off late lost their significance in the larger search engines, it is possible to misuse them, which in the long run damage the site. For more details go to www.offline-promotion.com the biggest mistake with Meta tags is for the Meta description to be the same for every page. Pages with duplicate Meta descriptions can never fetch good rankings. The same goes for the Meta keywords tag .Only those keywords found on that page should appear in the keyword tag. Also, one has to remember not to put the same word in the Meta tag descriptions more than thrice. Read more