More About SEO SERPs
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SERPS is an anagram used by people those interested in and practisers of Search Engine Optimization (SEO). SERPs are the pages displayed by a search engine after you have typed in a term to search for and clicked search, such as the well known results pages of Google and Yahoo. When people are talking about a results page they are normally referring to Google, as it is the most used search engine.
SERPs are important to those involved in SEO because it tells us who ranks highest for what terms, what adverts are running (displayed on the right) and allows us to view competitors or opportunities within a search term. Read the rest of this entry »