Using Title Tags to Improve SEO & Website Conversion
September 25, 2008
Search engine optimization (or SEO) is clearly important in this day and age. An entire industry has arisen around the quest to get to the top of the search engines, with black and white hat SEO witches battling it out to stay in the top five positions.
It sounds like a scene out of dungeons and dragons doesn’t it? However it’s a serious business when hundreds of thousands of visitors are lost because rankings disappear, which equates to hundreds of thousands of dollars in revenue.
In a previous article I discussed how to select keywords to help you to start planning a targeted campaign. When you get to the end of this article I hope you should have a fair understanding of the importance of the HTML Title tag with regard to search engines and far more importantly with regards the humans, the people, the guys and gals that you want to get to your website so that they can buy your goods and services.
Firstly, what is the title tag?
The title tag is an element in the header part of an HTML page denoted by two <title></title> tags. For instance you might have <title> Using Title Tags to Improve SEO & Website Conversion</title>. That would mean that the title would read (as a link on search engines like Google for instance “Using Title Tags to Improve SEO & Website Conversion”. Setting yourself some simple guidelines to help you write your tags is a good idea. Read more