3 Mistakes Business Bloggers Should Avoid
November 12, 2008
Many people worry about what they should write on a business blog. They often make the mistake of assuming they have to constantly add deep and meaningful content. Whilst that would be great if you were a rocket scientist or mathematician, most blog visitors are just looking for short, sharp tips and advice to solve their problems.
In general, when people seek in-depth help, they tend to buy a book, or sign up for a course on that subject. So if you offer an in-depth service, consider writing an Ebook or designing an E-course, then direct your visitors to the sales page (one for each product) from your short blog posts. Remember, a confused mind never buys.
On a business blog visitors expect to find a collection of short entries providing good quality information, advice and tips to make their life easier. Read more
Adsense, Keyword To Success
October 28, 2008
It is important for you to know what to expect from AdSense with respect to CTR and CPM. CTR is the click ratio of page views to click. The higher the number, the better your bottom line will be. I expect to see from 8 to 12%. Some sites will do better than others of course. If visitors are in a “buying mode”, CTR will be higher. Try to put your efforts into sites which attract “buying mode” visitors.
For example, visitors to a site about poetry probably won’t be in that mode. However, visitors to a site about “learning about wood carving” may very well be in the market to buy tools or books on the subject. Even if your site attracts buyers, the placement of your ads may be hurting your potential CTR. All sites are different; there is not one single placement strategy that works across the board. You must test! (B sure you are not haphazard in your testing and you let the tests run long enough to count…usually at least 500 page views.)
Normally, text links which are nested within the written content on the page work best. Incorporate them into your content as well as you can. For some reason, text links seem to have a higher CTR than image links for most people. Maybe people are simply burned out with respect to banner looking ads. Oh, and always select either text or images for your ads. Do NOT accept the default Google wants to give when creating an ad group. They would like for you to choose text OR images…don’t do it. Read more