Creating Your Web Site
March 16, 2009
I am going through the whole process of basic SEO (search engine optimization) in getting a web site to the top of search engine result pages which includes just what SEO really is and what it is about.
This is the eighth article in this series.
Okay. We are at that point in time where we have chosen our keywords, keyword phrases, and domain name…now we need to design a web site. There are two schools of thought here:
1.) Optimization for search engine optimization
2.) Designing the web site for our visitors.
Remember that SEO is all about getting traffic to your site by getting top positions in search engine rankings. Search engines have algorithms in place that statistically determine if visitors to your site remain there, for how long, where they went to once they arrived…all kinds of things. You and I have done this over time and, quite a bit. You go to a web site that is ugly and hard to get around. Maybe we can’t find the information we were seeking. What do we do? We leave!
If you have a web site and your visitors leave as soon as they get there, that is not a good thing for SEO!
So, optimization “and” design of your web site go hand in hand.
With that in mind, the hardest part of building an internet business (in my mind) is creating your web site. You have to build it first before you can optimize and customize it!
If you know little to nothing about html code, you are faced with an extremely large learning curve because that is what you need to build a web site. If you search the internet, you will find free html tools and WYSIWYG (What You See Is What You Get) programs that will help you with your html coding. I grabbed some of them and found I still needed to know quite a bit to make things work.
Your best bet if you want to get around all of that is using WordPress. There are thousands of pre-made templates that you can use to create a web site in no time. There are also hundreds of what are called “plugins” that you can upload to your site and turn on for just about whatever enhancements you need. There are even plugins that can be used to assist you in your SEO.
If you do scrap html code and use WordPress, there is one thing you need to know.
Not all templates are built the same. You could experience compatibility issues with your WordPress theme template and the various widgets and plugins available. I have not brought up widgets yet. These are plugins that are usually used for sidebars and columns.
If you go the WordPress route, here are a couple things you can do when you are deciding on themes and plugins.
1.) If you are looking at a specific theme, search the internet for reviews and see if there are any issues. You can also usually go to the web site of whoever created the theme and check out users comments. Typically there will be a thread you can browse through.
2.) Install one plugin or widget at a time and verify that there are no problems. This will save you time and headaches if you go this route.
The next topic in this series will be web site optimization for SEO.
I am currently working with a diverse team of like minded individuals in a co-op type atmosphere to build our business opportunity. This growing team currently consists of people from Ireland, Australia, England, Canada, and the United States. This team of network marketers are combining our efforts to obtain high positions in search engines like Google for higher level type keyword phrases.
Where as many people usually fail when trying to build a home based business to supplement their incomes, we work together to ensure everyone has success. Anyone who becomes affiliated with us becomes successful as that is how “we” as a group become successful!
The goal here of course is for many people doing a little instead of several people doing alot to ensure that success. All traffic and customers are derived from SEO. We do not call anyone unless they request it. We have a number of web sites but I can only submit two here. To learn more go to…
Comments
Got something to say?